Print & Imprint Newsletter – February 2016

Oscar Works Hard to Save You Money!

One year ago Oscar adopted us from the Arizona Humane Society’s “Petique” shop in North Phoenix. Since then we’ve noticed two things, he has a remarkable ability to spot special deals and an ever increasing collection of squeak toys. I wonder sometimes if the two are connected.print-imprint-feb-pic1

Not long ago it came to us; why not capitalize on his talent and the idea of the “Oscar Special” was born. Every week or so we let him run wild and find what he thinks will be either an innovative and interesting product or a money saving offer.

This month he picked 20% off freight charges, last month a 10% discount on business cards. Who knows what he will pick next month. But, we do know one thing for sure; Oscar’s Specials are only available for a limited time.

AHS-dog-print-newsletterOne more thing we wanted you to know, Oscar has given so much to us in the last year we are returning the favor by donating 3% of our gross proceeds to the Arizona Humane Society so they can help other special animals find their “fur-ever” homes too.

Remember, “Oscar’s Special” items change frequently and are only available for a limited time so be sure to check them out often.
Susan

 

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6 Tips for Creating Your Own Brochure!

When it comes to marketing your business, brochures are one of the most effective tools you can have in your marketing arsenal. With a little creativity, and a few guidelines, the following tips can help steer you in the direction of a powerful brochure design that can aid your business for years to come.

  1. Create a plan: What information are you trying to convey and what is the message that you are trying to send with your brochure? What is your goal and who is your target audience? If the brochure is attached to a specific product or event, it will need to be tailored as such. Sometimes versatility is best to focus on. A versatile brochure can be used in a variety of ways. Throwing a brochure together without a plan can result in error and inconsistency… Do yourself a favor and lay out the specifics of your brochure first.
    *Note: Remember, the cover of your brochure is what people will see first. Make it memorable and appealing!

     

  2. Be creative and original: It’s always smart to start by looking at your competitor’s advertising materials – see what approach they’re taking and pay attention. However, make sure you set yourself apart and have your own look. A little creativity can go a long way. Make sure the brochure represents you and your company. Make it your own!
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  4. Choose your format: Formatting choices for your brochure may seem simple enough, but they are important! Font, color, size, paper type, folding, and possible coating – These will all affect your end result. Choose a size and fold that will allow you to include all of your information, while also remaining practical. Yes, a larger size is more noticeable, but it may not be practical for how you plan to use your brochure. If you are planning to mail or hand out your brochure, smaller can sometimes be better. On the other hand, a tri-fold is great for a direct mailing but may not the best choice when you need an open spread presentation.
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  6. Gather your content: Content may include your copy, photos, graphics, order forms, and response cards.
    • Write your copy in a consistent voice. Use language that is easy to read, and create short sentences. Your headlines should be both interesting and informative so the readers will want to find out more.
    • Use photographs that reinforce your message. Showing customer use of your product is always a good strategy. Graphics may include artwork, your company logo, charts, and graphs.
    • Any order forms or response cards should be perforated to make for easy removal. These forms work best when they are done in an easy-to-mail fashion – include a space for a stamp and your address so they can be easily mailed back to you. Remember, you want to make it easy for them to reach you. Don’t give your customers more work to do!
    • Don’t forget – you want your contact information and the all-important call for action to be placed in a noticeable, yet appropriate location in your brochure.
  7. Lay out the content: Different brochures will use different formats in their layouts, but there are some good, general layout tips to follow for any brochure type.
    • Break up long paragraphs of text into bullet points.
    • Use boxes (though try to keep them limited) for setting apart important information.
    • Use headers and sub headers to make sure your brochure is easy to skim over. Most readers don’t have the time, or the patience to read long blocks of text, so don’t make it harder for them.
    • Decide on the correct colors. We recommend using your brand colors so that potential and existing customers can recognize the brochure as yours. Limit colors to a 2, 3, or 4 color scheme and use each color consistently though out the brochure. Make sure you allow for a bleed to make your final printed brochure look its best.
    • Most importantly, keep your design simple! Too many charts, pictures, graphs or information makes your brochure look cluttered, and when this happens, your message gets lost.
  8. Send to print: This is important – use a professional printer! A professional printer, like Print and Imprint Graphic Management, will advise you in selecting the right paper, as well as help you choose from the variety of gloss/matte finishes that are available to you. This can make a huge difference in how your brochure may be viewed by customers.
    • Using a heavier paper may help convince a potential customer that you are more professional than your competitors.
    • Adding varnish will add an appealing gloss to your brochure, but if you have a lot of ink, coverage will appear glossy anyway. Dark colors usually need a varnish finish to prevent fingerprint smudges on your brochure.
    • Resolution is key. Your images should be at least 300 to 350 dpi to print clearly with full sharpness.
    • Pay attention to print size. When a printer receives art that is not print-ready, sizing issues can occur. You can’t use an 8 X 10 layout if you want it printed on 8.5 X 11 standard paper – it just doesn’t work. Make sure your layout is consistent with the size that you want to have printed.

Creating a brochure is part of creating your business identity, and should be a fundamental part of your marketing plan. Marketing can get expensive, but a good brochure can allow you to cut your budget without cutting your marketing presence – and a well-designed, professionally printed brochure can be worth a great deal more than its cost. With a little planning and creativity, your brochure can help create, maintain and spread your business identity! Good luck!

Need Help Getting Started?
Give us a call at 888-563-6767 or click on the paw below

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Invest Your Tax Refund Back Into Your Business!

It’s that time of the year again… tax season! When your tax refund comes, do you know how you plan to use it yet? Are you going to be making the same old boring purchases that everyone else does? A new television… the latest cell phone? In today’s disposable society, we seem to spend an excessive amount of money on purchases that are fleeting. Well, let us make a suggestion – consider investing that refund back into your business, and having this year’s purchase pay off for years to come!

Do you have professionally printed brochures that correctly and effectively represent the services that your business provides? How about promoting your business by putting your logo on everyday items and apparel, such as t-shirts and hats?

You may not have millions to spend on a 30 second television commercial, but if you’re a business owner, you already know the importance of building your brand through exposure. People need to identify with you, and integrating your brand into the daily lives of prospective clients through the use of promotional items can play a huge role in accomplishing this goal.

Family owned and operated, Print and Imprint Graphic Management has been serving all your professional printing and promotional needs for over 10 years now. Personalized promotional materials can be one of your best marketing tools for your business, and we want to help your business maintain and promote its brand.

So rather than wasting your tax refund on something frivolous that won’t give you any return on your investment, how about putting it towards something that will pay off for years to come – by ensuring that your brand, your message, and, most importantly, your business, are out there for people to see!

Let us help you invest that tax refund in the best way possible… Your Business!
Give us a call at 888-563-6767 or click on the paw below

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